How we work
(and make an impact for you)
Every initiative is strategy-led. We forecast, set goals, and lead teams across thresholds, meeting challenges with curiosity and uncertainty with experience.
Fractional Executives
We hit the ground running, helping founders and executive teams streamline and innovate on revenue and growth initiatives including:
Marketing, sales and business development efforts
Designing a successful go-to-market strategy
Building scalable orgs and driving innovation
Setting effective KPIs, operations, technology and analytics
Leading initiatives that contribute to product-market fit, attract investors and drive revenue growth
Strategic Storytellers
We bring a creative spirit to all our engagements, seeking opportunities to elevate every action and interaction (internally and externally) through the lens of story.
Poetica Group can support positioning, messaging, vision/mission/values workshops, brand development, and PR/communications. What is your North Star?
People Champions
Our superpower is understanding how people think, what they need, and what motivates them.
We believe business success results from a keen relationship between people-resources backed by innovative strategy—and we consistently build and develop highly productive and engaged teams that create results.
Business Leaders
Our team has the chops with experience in leadership roles at high-growth SaaS, MarTech, FinTech, EdTech, E-comm, and Communications start-ups across both B2B and B2C companies.
We bring agency, consultancy, and in-house experience across a variety of verticals. And we have started, grown, and exited several successful businesses over the last 25 years.
Our combined experience creates the level of hands-on versatility and well-rounded experience you need in a partner.
Who leverages fractional teams?
Private equity and investment firms
Secure your investment with the support of an experienced CMO, or other C-level partners who will ensure your business has the right backbone for growth (while remaining flexible and cost-effective).
Founders and executive teams
Lean on a powerful sidekick with years of expertise in start-up growth and myriad connections. We adapt to your needs and support your team at a fraction of the cost of a full-time CMO.