How we work

(and make an impact for you)

Every initiative is strategy-led. We forecast, set goals, and lead teams across thresholds, meeting challenges with curiosity and uncertainty with experience. 

Fractional Executives

We hit the ground running, helping founders and executive teams streamline and innovate on revenue and growth initiatives including:

  • Marketing, sales and business development efforts

  • Designing a successful go-to-market strategy

  • Building scalable orgs and driving innovation

  • Setting effective KPIs, operations, technology and analytics

  • Leading initiatives that contribute to product-market fit, attract investors and drive revenue growth

Strategic Storytellers

We bring a creative spirit to all our engagements, seeking opportunities to elevate every action and interaction (internally and externally) through the lens of story.

Poetica Group can support positioning, messaging, vision/mission/values workshops, brand development, and PR/communications. What is your North Star?

People Champions

Our superpower is understanding how people think, what they need, and what motivates them.

We believe business success results from a keen relationship between people-resources backed by innovative strategy—and we consistently build and develop highly productive and engaged teams that create results.

Business Leaders

Our team has the chops with experience in leadership roles at high-growth SaaS, MarTech, FinTech, EdTech, E-comm, and Communications start-ups across both B2B and B2C companies.

We bring agency, consultancy, and in-house experience across a variety of verticals. And we have started, grown, and exited several successful businesses over the last 25 years.

Our combined experience creates the level of hands-on versatility and well-rounded experience you need in a partner.

Who leverages fractional teams?

Private equity and investment firms

Secure your investment with the support of an experienced CMO, or other C-level partners who will ensure your business has the right backbone for growth (while remaining flexible and cost-effective).

Founders and executive teams

Lean on a powerful sidekick with years of expertise in start-up growth and myriad connections. We adapt to your needs and support your team at a fraction of the cost of a full-time CMO.

A few companies we’ve helped evolve to the next level…

  • Innovative ideas and a no-nonsense strategic approach are what drive continuous fast results when working with Poetica Group. I strongly recommend them to anyone looking to grow their business and create a vacuum that continually draws in the best talent and clients!

    Corey Kaster, Top Investor Coach

  • The Poetic team bring a clarity of vision that helps businesses see the big picture, get answers with speed, and deliver a consistently strong work product. Hunter’s entrepreneurial background lends a degree of client empathy and a first-hand understanding of business operations that goes far beyond a typical consultant. 

    Heather Snow, Marketing Executive

  • Poetica Group embodies the flexibility needed to work with disruptive start-ups and the depth of experience needed to guide executive teams with integrity, synergistic strategy, results-driven tactics, and emotional intelligence. Their impact is, in my experience, unparalleled across B2B and B2C organizations.

    Marico Fayre, Brand Marketing Leader