Poetica Group helps ambitious businesses navigate inflection points and moments of change with strategy-led growth solutions.
In other words: We’re strategists, marketers, boundary-breakers, and storytellers who strive to make the world brighter with work that’s impactful, brave, and worth investing in.
Designing a business for growth and innovation is an art form.
When it succeeds: it’s pure poetry.
About our Founder
Poetica Group was founded by Hunter Sunrise to create meaningful impact for early-stage companies bringing new innovations into the world and to support startup teams at an inflection point in their business.
He is a dynamic and inspiring leader, trusted by cross-functional teams to solve complex challenges while meeting human needs, building brand equity, and growing revenue.
With a rich career that spans agency, consulting, and in-house marketing leadership roles, Hunter has a full understanding of strategic lifecycle marketing and driving success across brand, content, omnichannel, GTM, and growth initiatives.
Over the last 20 years Hunter has successfully built and exited companies, lead marketing innovation from Fortune 100 to disruptive startups, and served on local and national boards. As a creative storyteller and strategist, uncovering opportunities to build authentic connections and experiences. He is a published writer, and sommelier who enjoys analyzing a sip of wine as much as audience psychographics.
